°ϲ College Launches New Marketing Campaign: Open to Whoever You Are
“°ϲ College: Open to Whoever You Are,” accentuates °ϲ College’s mission – that all people regardless of color, creed, or financial background deserve a shot at a great education. The newly launched marketing campaign includes a television commercial that highlights the opportunities students can access both during and after their time at °ϲ.
The aim of the television ad is to reach a large audience that includes °ϲ’s future potential students, as well as key influencers such as parents, family members, school counselors and other mentors. Several print executions using the same theme are a part of the campaign and will run in various publications focused on undergraduate and graduate programs.
“The beauty of °ϲ College is that we did not need to manufacture a benefit for this campaign,” said Chris Connelly, assistant vice president of marketing and analytics. “The mission and the vision for the College stand as relevant today as it ever has – perhaps even more. That is what makes great, impactful marketing.”
To view the new television commercial entitled, “Doors,” please click .